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Professor Jan Brinckmann is an Advisory Board Member of the European Commission´s FACE Entrepreneurship (Failure Aversion Change in Europe) project.  He is the author of FACE Entrepreneurship´s Delphi Study.
The Failure Aversion Change in Europe (FACE) project is a project of the European Union that will be running a communication campaign in view of boosting ICT entrepreneurship in Europe by fighting against the fear of failure, through the means of a gamified process.
FACE Entrepreneurship is addressed to prospective IT European young entrepreneurs, with the aim at helping them to overpass and to confront the “path to follow” FACING the psychological and cultural barriers related to the fear of failure found along the decision process to be an entrepreneur. It will promote the necessary skills the aspiring entrepreneurs needs to have in order for them to materialize ideas in projects while fostering the relations between the different parts involved in the project; FACE aims at reaching out not only to individuals, but also companies and industry sectors, clusters, universities and public entities.

More information 
FACE website 
Blog by Professor Jan Brinckmann 



The FACE (Failure Aversion Change in Europe) project aims at promoting entrepreneurship through a marketing campaign in various European Union member countries to address the risk perception of aspiring entrepreneurs. The FACE program seeks to foster a risk-taking culture, to change the perception of risks and likely obstacles that entrepreneurs face, and to focus the communication campaign on raising the awareness for entrepreneurship as a learning journey.

As part of the FACE project, a Delphi study was designed to inform the conception, design and refinement of the FACE project drawing on insights from various expert profiles in the entrepreneurship field. 

FACE Entrepreneurship´s Delphi Study




Myrto Chliova and Jan Brinckmann have won the Best Paper Award at the Babson conference on the topic of Public Policy

Myrto Chliova, PhD candidate and researcher of the EEI, and Jan Brinckmann, professor and researcher of the EEI, together with coauthor Nina Rosenbusch have won the Best Paper Award at the 2013 Babson conference on the topic of Public Policy with their meta-analysis titled: Is Microcredit a Blessing for the Poor?

The award is sponsored by the Journal of Small Business Management. They have received the award at the 2014 Babson conference award ceremony.

To date the same paper is under revise and resubmit at the Journal of Business Venturing.


More info here


Lourdes Urriolagoitia PhD oined our team in July 2012. Lourdes is an experienced researcher in entrepreneurship, particularly in the area of social retailing, and will be researching material for case studies. 
One aim our institute has set itself for 2012-13 is to create a collection of case studies covering the entire spectrum of entrepreneurship in a variety of key industries such as internet, biotechnology, clean energies and technology in general, many with the involvement of entrepreneurs or investors who are former ESADE students. . 
We highlight the publicacions cases:

- Ferran Adrià y la transformación de elBulli
- DTG (A): Los dilemas de un empresario emprendedor en el sector del telemarketing en España (1992-2000)
- DTG (B): Los dilemas de un empresario emprendedor en el sector del contact-center en España (2000-2005) 
- AB-Biotics (A)


You can see the latest cases reported by the EEI in the field of Entrepreneurship at The Case centre (previously ECCH):

Dilemmas of an Entrepreneur (A): in the Spanish Telemarketing Sector (1992-2000)

Dilemmas of an Entrepreneur (B): in the Spanish Contact-centre Sector (2000-2005)

- Teaching note: Dilemmas of an Entrepreneur (A): in the Spanish Telemarketing Sector (1992-2000) and (B) in the Spanish Contact-centre Sector (2000-2005)


- Teaching note: AB-Biotics*

Designing Business Models for the Photovoltaic Solar Cells Industry

- Teaching note: Designing Business Models for the Photovoltaic Solar Cells Industry

Biocentury (A) 

Bicentoury (B)

Biocentury (C)

Biocentury (Epilogue


*Additional Videos with Sergi Audivert and Miquel Bonachera, founders of AB-Biotics::
1- Introduction: venture Capital vs business Angel.   
2- Valuation of the company.   
3- Business units' evolution.  
4- Choosing the business angel.   
5- Events after choosing the business angel.   
6- Personal experience as entrepreneurs.  


Directed by Prof. Alberto Gimeno at ESADE. It's a project instigated in 2005 by Babson College (USA) and developed by six business schools around the globe: ESADE (Spain), HEC (France), Jönköping International Business School (Sweden), Universita Bocconi (Italy), Universität St. Gallen (Switzerland), Universität Witten/Herdecke (Germany), and Babson College (USA). 
The aim of this long-term study is to investigate entrepreneurship in different generations in family firms: their ability to grow and generate social and economic value and perpetuate their entrepreneurial legacy for many generations.



As a result of the findings of the White Paper on Entrepreneurship in Spain conducted by ESADE under the auspices of the Fundación Príncipe de Girona, a research project was undertaken to investigate entrepreneurial education amongst children and young people. The project is directed by the professor and philosopher José Antonio Marina (Universidad De Padres), José Manuel Pérez Díaz-Pericles (founder of Valnalón, Asturias) and Luisa Alemany (ESADE Entrepreneurship Institute). The aim of the study is to “draft a proposal for an educational model incorporating the study of entrepreneurship in primary and secondary school and vocational training which can be implemented in all of Spain’s autonomous regions”.
The first phase of the project included a series of conferences on enterprising education in January 2012 which provided a meeting point for all the people, professors and public and private institutions already working on the subject of entrepreneurship in Spain. The conferences were highly productive and acted as a springboard for gathering material and sharing the best practices. 
In late June 2012, a report was submitted with recommendations on how to design and evaluate the programs. The study will be published in 2012-13

Presentation of the report "Learn to be an entrepreneur"

The Príncipe de Girona Foundation (FPdGi) presented on February 20, 2013 the report 'Learn to be an entrepreneur', published by Grupo Planeta, patron of the FPdGi, and prepared by Carmen Pellicer, Beatriz Alvarez and Juan Luis Torrejón under the scientific direction of Luisa Alemany (Director of the ESADE Entrepreneurship Institute), José Antonio Marina (Parent University) and José Manuel Pérez Díaz-Pericles (exgerente of Valnalón).
Learn to be an entrepreneur wants to be a tool and guide for teachers and pioneering educational agents active in entrepreneurial talent programs during compulsory education and training. Therefore, the report will be distributed to 30,000 Spanish schools and serve as a starting point for the project "Educating entrepreneurial talent" specialist training in entrepreneurship education. Indirectly, the report is also a useful tool for those responsible for government institutions and programs designed or proposed or ongoing venture.
Through successful experiences in different educational contexts, has generated a network of communication and support among educators that has enabled education and teaching draw conclusions. In this regard, the report establishes criteria for the development of new programs, as well as a wide range of assessment tools to ensure the rigor and effectiveness of all initiatives that are organized in schools.
The report is structured in three blocks. The first presents the work and analyzes the social, economic and educational in which it develops. The second is focused on the findings of the First Conference of Entrepreneurship held in January 2012, under which 88 experts from across Spain analyzed the various educational programs on entrepreneurship taking place in schools Spanish. The experiences provided in the days of Girona, with data necessary to contextualize and details, are collected in the annex to the report. The third and last addresses the key evaluation of entrepreneurship programs and makes proposals for the design of a program model extrapolated to any school that wants to start a similar work. Specifically, the report made 30 recommendations that make a program that aims to encourage entrepreneurship is effective.

See the report in Spanish

See the 30 recommendations in Spanish

The project “Educating entrepreneurial talent”

During the presentation on the 20th of February at CaixaForum Madrid with representatives from education, FPdGi has announced "Learning to be entrrepreneur' as a basis for the project "Educating entrepreneurial talent", driven FPdGi, starting in April 2013 to train experts in entrepreneurship education in a hundred schools in Madrid, Barcelona, Bilbao, Seville and Valencia to lead projects in schools. In addition, they will create a structure of advice and support for projects to be carried out. The project results will be announced and will be compared with other initiatives in the Second Conference on Entrepreneurship to be held in early 2014.


The white paper on entrepreneurship in Spain is a study commissioned by the Prince of Girona Foundation and directed by Prof. Luisa Alemany  and Prof. Marcel Planella of the ESADE Entreprneurship Institute. Other team members included  David Urbano (UAB) and researcher Claudia Alvarez. 
The research analyses the current situation of entrepreneurship in Spain; compares it with other countries, and ends by pinpointing the key factors for increasing entrepreneurship in Spain. 
The study’s first findings were presented at the 2nd Impulsa Forum organised by the Prince of Girona Foundation on June 21st 2011 in Gerona Spain. And on October 27th 2011 in Madrid, at the Prince of Girona and the Press.   
Article on the presentaion

Download the executive report here
Download the full report in Spanish here

White Paper impact media

News in Telediario TVE 10/27/11

Newspapers 10/28/11


For the seventh year running, Prof. Jan Brinckmann of EEI and Prof. Dietmar Grichnik of Universität St Gallen, Switzerland, furthered their research into the success factors of new companies. Their findings were published in the acclaimedJournal of Business Venturing.


Professor Jaume Villanueva, EEI, and Professor Harry Sapienza, University of Minnesota, have continued to develop their research on the effects of storytelling, and other pitch communication strategies, has on evaluations of projects by potential investors. The latest results of this research are published in the Frontiers of Research Entreprenurship

Current year activities

4th July - ESADE Entrepreneurship Institute researchers

Presentation of the Scytl case by Eugenia Bieto (TBC), Associate Professor in the Department of Strategy and General Management; Luisa Alemany Associate Professor in the Department of Economics, Finance and Accounting and Director of the ESADE Entrepreneurship Institute; and Lourdes Urriolagoitia, Researcher of the ESADE Entrepreneurship Institute  

Presentation of the paper The Social Construction of Powerful Value Systems at work in Fields by Lisa Hehenberger, Lecturer in the Department of Strategy and General Management
Yuliya Ponomareva, Linaeus University and Uppsala Universitet (Sweden)
Working title:
 Multiple Identities of Family Firms: Implications for Corporate Governance



More information about Prof. Yuliya Ponomareva

23rd May - Thomas Hellmann, Saïd Business School, University of Oxford (UK)

20th April - Julie Wagner, The Brookings Institution (USA)

Previous years activity

2015-16 Academic year

5 and 6 June - 2nd ESADE Entrepreneurship Research Summit

Mini Guide (agenda and participants) 
Pictures gallery

21st October - Martin Ihrig, University of Pennsylvania (USA)

"The Strategic & Entrepreneurial Management of Knowledge: a research program" by Prof. Martin Ihrig, Adjunct Associate Professor at the Wharton School of the University of Pennsylvania, United States
Martin Ihrig studies the strategic and entrepreneurial management of knowledge, and heads a research initiative on this topic at Wharton’s Snider Entrepreneurial Research Center. In developing strategy tools for corporate and public-sector decision makers, he has worked with organizations such as BAE Systems, Boeing, and Vale. His academic research focuses on entrepreneurial opportunity recognition strategies and he is investigating the evolution and mapping of knowledge in the multibillion dollar ATLAS experiment at CERN. Martin also is a Practice Associate Professor at the University of Pennsylvania's Graduate School of Education and a Visiting Professor at Lappeenranta University of Technology (Finland). He is also President of I-Space Institute, LLC. He holds a Master of Business Studies from University College Dublin and a Doctorate in Business Administration from Technische Universität Berlin.

Pictures gallery

2014-2015 Academic year

10th November - Shaker Zahra, University of Minnesota (USA)

More information about Prof. Shaker Zahra   

Provisional agenda

Pictures gallery

2013-2014 Academic year

3rd April - Carlos Pombo, Universidad de Los Andes (Colombia)

More information about Prof. Carlos Pombo

Abstract Prof. Carlos Pombo

2012-2013 Academic year

2011-2012 Academic year

9th May - Luca Berchicci, Erasmus University (Nederland)

24th April - Sharon Alvarez, Fisher College of Business (USA)

13th February - Dimo Dimov, Newcastle University Business School (UK)

17th October - Anssi Tuulenmäki, Aalto University (Finland)

2010-2011 Academic year

20th June - Stewart Read, IMD (Switzerland)

30th May - Michael Frese, Leuphana Universität Lüneburg (Germany) and National University of Singapore, Business School (Singapore)

20th May - Benson Honig, De Groote School of Business, McMaster University (Canada)

5th April - Johan Wiklund, Whitman School of Management, Syracuse University (USA)

4th April - Frederic Delmar, EM Lyon Business School (France)